Coaching

Coaching can be defined as a helping relationship in which a consultant uses a wide variety of behavioral techniques and methods to help members of a client organization to achieve a mutually identified set of goals within the framework of a formally defined coaching agreement.

Specifically, a coach’s task, whether performed individually or with groups, is to:
  • enhance coaches’ understanding of their current work environment,
  • enhance coaches’ ability to focus on the opportunities and potential within their current situation
  • enable coaches to take responsibility for their own development,
  • assist coaches in their efforts to foresee potential barriers to their progress and to generate alternative action plans for dealing with these barriers,
  • increase the subordinate’s personal and interpersonal effectiveness by giving feedback about behaviour and assistance in analyzing interpersonal competence,
  • develop the subordinate’s understanding of his or her strengths and weaknesses;
  • enable coaches to unlock their potential and maximise their performance; and
  • enable coaches to assume full responsibility for and ownership of the outcomes.